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ISRA Center skillfully masters a wide-ranging collection of research solutions, smartly designed in years of experience on Romanian market. We succeed to sense the barely detectable signals of market and brands dynamics together with business opportunities and challenges, thus offering to our clients the strategic competitive advantage that brings them ahead the market. Just click down and take a comprehensible look at our research solutions that fit each decision making level…
ADVERTISING STRATEGY LANDSCAPING
We combine different key perspectives (consumers, category, competitors, purchase, process) to set a highly resourceful knowledge base for a successful communication campaign. This identifies the right potential target group, layouts the decision process, detects the expected benefits and potential barriers and more…
ADVERTISING CONCEPT DEVELOPMENT
ISRA AD RESEARCH unleashes a stream of consumer insights on the different angles of market reality to go beyond gut feeling and add more feasibility to concept architecture. We support the development and refining of creative ideas and guide you through capturing the most competitive and best fitted concept with brand positing and real target consumers.
ADVERTISING EFFICIENCY PRE-TEST
ISRA AD RESEARCH approach offers a forecast on the (almost) final ad, telling you IF:
ADVERTISING TRACKING
We test the ad or campaign effectiveness after launch in terms of:
A multilayered and effective ad efficiency diagnosis tool is mastered to tap on ad lasting impressions on consumers' minds, power and sustainability over time.
ISRA Center offers multiple research solutions that facilitate the access of our clients into the shoppers' world. We drive you along the decision process and we show you which are the elements that matter when it comes to understanding the shopper.
ISRA VIRTUAL SHELF TEST comes as a widely effective and resourceful solution to test packages and concepts in their competitive setting for a thorough performance forecast.
It allows the assessment of a wide range of behavioral information such as: time at the shelf, attended & considered products, purchases.