ISRA Center skillfully masters a wide-ranging collection of research solutions, smartly designed in years of experience on Romanian market. We succeed to sense the barely detectable signals of market and brands dynamics together with business opportunities and challenges, thus offering to our clients the strategic competitive advantage that brings them ahead the market. Just click down and take a comprehensible look at our research solutions that fit each decision making level…

MANAGEMENT & C-LEVEL

in market PERFORMANCE

MARKETING actions & COMMUNICATION

STRATEGY & DEVELOPMENT

  • Advertising Research & Tracking

    ADVERTISING STRATEGY LANDSCAPING

    We combine different key perspectives (consumers, category, competitors, purchase, process) to set a highly resourceful knowledge base for a successful communication campaign. This identifies the right potential target group, layouts the decision process, detects the expected benefits and potential barriers and more…

     

     

    ADVERTISING CONCEPT DEVELOPMENT

    ISRA AD RESEARCH unleashes a stream of consumer insights on the different angles of market reality to go beyond gut feeling and add more feasibility to concept architecture. We support the development and refining of creative ideas and guide you through capturing the most competitive and best fitted concept with brand positing and real target consumers.

     

     

    ADVERTISING EFFICIENCY PRE-TEST

    ISRA AD RESEARCH approach offers a forecast on the (almost) final ad, telling you IF:

    • stands out and is noticed among other ads
    • has a good recall
    • is fittingly associated with the brand and it enhances brand values
    • stimulates a positive cognitive and emotional response from the prospect consumers and not only


    ADVERTISING TRACKING

    We test the ad or campaign effectiveness after launch in terms of:

    • message recall and recognition
    • main ad characteristics
    • impact on brand image and on attitudes towards the brand
    • detects the campaign details that are successful and valuable to plan the future

    A multilayered and effective ad efficiency diagnosis tool is mastered to tap on ad lasting impressions on consumers' minds, power and sustainability over time.

  • Shopper Research


    ISRA Center offers multiple research solutions that facilitate the access of our clients into the shoppers' world. We drive you along the decision process and we show you which are the elements that matter when it comes to understanding the shopper.

  • Package (Virtual Shelf Test)

    ISRA VIRTUAL SHELF TEST comes as a widely effective and resourceful solution to test packages and concepts in their competitive setting for a thorough performance forecast.

    It allows the assessment of a wide range of behavioral information such as: time at the shelf, attended & considered products, purchases.