For any research queries we would be happy to assist you. Please write us at: rfq@isracenter.com.
ISRA Center leads the Romanian HEALTHCARE market research sector with high expertise built in more than 11 years of experience as strategic partner for leading pharmaceutical companies.
We are proud of our ability to access and master top-notch moderation of the most complex and difficult-to-reach targets. Our extensive PHARMA research expertise includes far-reaching range of investigated medical fields and pathologies, being committed to offer 360° overview of the medical realities in integrated research solutions and consultancy. More details are revealed at one click…
ISRA Center runs a specially medical-tailored ATU type of research to help physicians reveal their most
complex motivations, beliefs and needs related topathologies & medication by:
We conduct identification of physicians’ potential for treating specific pathologies, driving to a precise and highly efficient targeting of the ones that matter the most.
Even more, ISRA Center segments the physicians according to their high to low importance for the client portfolio.
ISRA Center takes an important step further in understanding how physicians can be differently addressed so as to benefit from maximum output by means of:
ISRA Center assesses IF medical messages get through medical representatives to physicians minds from product launch, during maintenance and brand positioning.
We provide an accurate overview on the effectiveness of message communication and the way physicians understand & recall it and we estimate the message impact on prescribing behavior.
We assess in a highly relevant manner how medical companies and medical representatives are perceived in physicians' minds.
This measurement offers a detailed view of physicians satisfaction related to the company and medical reps' activity which further supports targeted communication.
We reveal physicians' decision making patterns a as a multi-variable matrix which is not always obvious even for physicians themselves, by means of a mix of different angled tools that enable the understanding of prescribing behavior and its motivators, such as:
We use a comprehensive tool for a thorough and realistic feedback on how HCPs actually experience the website.
ISRA Center identifies the training tools best fit for an online CME platform and helps adjusting site functionality to meet the relevant information needs.