ISRA Center leads the Romanian HEALTHCARE market research sector with high expertise built in more than
11 years of experience as strategic partner for leading pharmaceutical companies.

We are proud of our ability to access and master top-notch moderation of the most complex and difficult-to-reach targets. Our extensive PHARMA research expertise includes far-reaching range of investigated medical fields and pathologies, being committed to offer 360° overview of the medical realities in integrated research solutions and consultancy. More details are revealed at one click…

 

MANAGEMENT & C-LEVEL

in market PERFORMANCE

MARKETING actions & COMMUNICATION

STRATEGY & DEVELOPMENT

  • PharmaTISING

    We own a customized ads testing approach designed to fit the pharma market’s increasingly branded tone by involving multiple stakeholders to better include all expectations & reactions to communication:

    • physicians
    • end-users
    • caregivers
    • pharmacists

    Relying on pre/post test, advertising tracking and message recall, ISRA Center taps into:

    • decision makers (physicians)
    • end-users (patients)
    • influencers (caregivers and pharmacists) view of brands and understanding of the effectiveness of communication

  • Brand Diagnosis (Equity & Image)

    ISRA Center uncovers brands equity through a systematic approach of key strategic answers and
    brand growth by:

    • understanding current brands equity and fitting with key drivers for the category
    • pinpointing the best positioned medical brands with an approach that balances category - rooted insights with brands emotional charge