For any research queries we would be happy to assist you. Please write us at: rfq@isracenter.com.
We go beyond precision and data richness, being devoted to the smart translation of research key outcomes into business solutions while keeping a close connection with our clients and their business challenges over time. Just stroll over our Quant research methods…
PAPI (Paper and Pencil Interviews) is the standard face-to-face data collection method. Questionnaires are finished in a printed form and the interviewers complete them with a pen according to the answers of the respondent.
ISRA Center use PAPI for face-to-face interviews when using standard questionnaire,without complicated selection rules between questions.
Where feasible we try to replace PAPI with CAPI who has more advantages such as: automatically attributes and brand randomization, automatic interviewer control (the system records the date and timing when the interview took place), etc.
SSI Sawtooth Software™ is a leader in computer-interviewing allowing ISRA Center to be highly research efficient in CAPI & CAWI.
ISRA Center CAPI & CAWI
Questionnaire related benefits:
Process and results:
ISRA Center CLT facilities are placed in highly circulated areas in Bucharest and important cities across Romania and are selected as to meet:
or other specific requirements for best possible sensorial testing.
For Bucharest having a dedicated facility:
We employ valuable research methods to explore the shopping act while it is still fresh in shoppers minds for an accurate review on in-store performance.
ISRA Center gathers easily recalled details on consumers' in-store very latest experience, such as: reasons for purchasing your product or not, effectiveness of promotional materials and more.
Desk research involves gathering data from existing sources which usually makes it a less expensive and a faster form of research. It can be used as a stand-alone form of research or to complement primary research.The existing sources most often include:
Main objectives of a desk research on a specific market include: