ISRA Center is an active member of international and national professional associations (ESOMAR, AMA, QRCA, IRIS Network, SORMA) promoting high standards related to data quality.



ISRA Data quality is guaranteed by:

  • precise sample planning
  • proper data weighting to ensure sample is representative for target population
  • mid and end-project client field reporting
  • back-checking standards & key verifications
  • at least 25% phone checked questionnaires/ field interviewers (the client can participate in checking the quality of data collection and data preparation)
  • adequate security measures are employed in order to prevent unauthorised access, manipulation to or disclosure
    of the data 
  • all activities are designed, carried out, reported and documented accurately, transparently and objectively